Saunas Are So Hot Right Now — And at Mason & Main, We’ve Been Ahead of the Curve.
If Dazed magazine is anything to go by, saunas aren’t just back — they’re booming. Across the UK, a quiet revolution is happening: first dates are happening in saunas, weekend hangs are moving from pubs to steam rooms, and young people are trading wellness cringe for warmth, ritual, and real connection.
The data backs it up.
Searches for “sauna near me” are up over 125%, bookings are skyrocketing, and as the article notes, the number of Finnish-style public saunas in the UK has doubled in recent years, with more opening by the month.
In short: saunas are so hot right now.
But here at Mason & Main, they’ve been part of life since day one.
As the Dazed article puts it, “Sauna makes you feel good, helps you connect with others, and means that instead of waking up the next day with a hangover, you wake up feeling healthy and well-rested.” In cities like London, they’ve become the wellness answer to the after-work drink — a calm, screen-free space to decompress, debrief, and hang out.
It’s the perfect match for a new wave of apartment living: design-led, community-focused, and less about loud features and more about quiet luxury.
At Mason & Main, we didn’t wait for the trend cycle to catch up. From the beginning, we designed our spaces with wellness and real-life connection in mind — and our resident-only sauna has become one of the most-loved features on site.
It’s easy to access via the resident app, no long queues, no gimmicks. Just good heat, warm timber, and space to unwind — whether it’s after a swim, post-gym, or just because you need a moment.
This isn’t spa-day extravagance. It’s everyday ease.
As people rethink what home means, we’re seeing a shift toward amenities that aren’t just impressive on a brochure, but actually make daily life better. The sauna sits alongside our co-working lounges, green spaces, and pool as part of a broader effort to build communities where people can thrive — socially, emotionally, and physically.
This is what wellness looks like in 2025: more low-key, more thoughtful, more integrated.
While saunas might be trending globally, what we’re building at Mason & Main is about something deeper than that. In the heart of Merrylands, we’re creating a neighbourhood where wellness isn’t a buzzword — it’s something that’s felt in the rhythm of everyday life. A place where small rituals matter. Where spaces invite people to slow down, connect, and show up as they are.
The sauna is just one part of that. Alongside the pool, the shared garden, the co-work spaces and resident events, it’s helping shape a culture of casual connection — one where neighbours become familiar faces, not just people who pass by in the lift. We’re interested in the in-between moments. The quiet ones. The ones that make an apartment feel like home, and a building feel like a community.
That’s the real purpose. And it’s only just beginning.